WordPress CMS

Level up your existing website with out-of-the-box commerce functionality for B2B.

Quickly launch, expand, and automate online commerce

The Propeller WordPress plugin provides ready-to-go commerce capabilities that can be integrated seamlessly into your existing WordPress project. With functionality designed especially for B2B needs, such as customer catalogs, multidimensional pricing, quotations, self-service portals, and tools for sales teams.

Get up and running quickly with templates for commerce components like category, product details, shopping cart, and my account pages that take on your WordPress theme and add an instantly unified webshop to your current web domain.


APIs deliver personal commerce at top speed

Data management happens on the Propeller backend and a GraphQL API sends real-time commerce data to the WordPress frontend as visitors need it. Delivering personal commerce and fast page speeds even when working with large numbers of SKUs and complex business rules.

  • GraphQL API delivers commerce data in single call
  • REST API integrates with other backend applications
  • No syncing with WordPress MySQL database
Prebuild functionality

B2B commerce features

Make use of the many prebuilt solutions designed for B2B needs. Features are continuously improved and added to help you deliver a market-leading commerce experience.

WordPress Components

Leverage templates for product details, category, search, shopping cart, login, order summary, and more

Customer Accounts

Give customers one place to access all information and set their own roles, budgets, and permissions

Personalized Catalogs

Display products based on customer preference, business unit, purchase history, availability, and more.

Dynamic Pricing

See and sort by customer specific pricing. Factoring in discount, surcharge, and real-time ERP data.


Create quotes in minutes from online or offline requests using customer catalogs, pricing, and order history.

One-Click Reorders

Let customers make repeat and recurring orders in seconds using purchase history.

Flexible Attributes

Organize catalogs and large amounts of SKUs with unlimited custom attributes.


Share data across webshops, portals, and marketplaces with full control of the products and prices shown

Sales Overview

View complete and outstanding business of all assigned accounts and get notified on customer actions.

Interested in modern commerce for your WordPress site?

Customer story

Repairs, new products and refurbished in one shop for UNIS Group

Unis mockup
“With Propeller we finally found a platform that could handle our complexity. New products, refurbished and repairs. Available in 23 countries.”
Read their story

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