system integrators msp e-commerce by propeller

IT System Integrators & MSP’s Accelerated

Let your customer choose how they want to buy from you. For example laptops online and servers and workplaces in consultation with your sales team. Empowered by digital tools and insights. Everything from one platform.

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B2B buyers aren’t just moving to omnichannel. They’ve arrived. Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all. McKinsey

The above quote from McKinsey certainly applies to customers of system integrators & Managed Service Providers (MSPs). They want to be able to handle simple orders and services via the e-commerce portal. 24/7. Complex and large orders are often ordered in consultation with the sales organization. But of course supported with the right digital tooling.

This way your customer can configure and order workstations and servers from the same Commerce platform. Or does sales do this for the customer. And you can offer quotes at the touch of a button.

From the data in the platform, give your sales team insight and control over their own accounts and all order flows. It does not matter whether they are received online, by telephone, by mail or as a Request for Proposal (RFP). Everything is digitally processed. Because sales gain insight into all data surrounding the ordering process, they conquer a leading position.

Through integrations with the systems of your favorite distributors and your own ERP and CRM systems, real-time product stocks and the correct customer-specific prices are shown. To your customer, but also to your sales team. No more spreadsheets, no more making quotations in your ERP system, and no more data silos.

Orders are (semi-)automatically purchased from the distributor with the best purchasing conditions. Selected by our smart algorithms. Zero-touch – so without human hands being involved.

With total insight into your customer data, you can easily set up sales campaigns yourself. Personalized offers for only those customers who are waiting for them. Boost your up & cross-sell so easily.

IT System Integrators & MSP’s

Integration with your distributors

Propeller seamlessly bundles all products into a well-arranged catalog. Whether it’s 10 or 1,000,000. With enriched content. Automatically. Propeller integrates with your distributors’ systems, allowing zero-touch order fulfillment and keeping your catalog up-to-date.

IT distributors integration by propeller
IT System Integrators & MSP’s

Quotes & Configure

With Propeller, you have all the tools in one environment to quickly and accurately draw up quotations. By integrating with ERP, CRM, and systems of suppliers and/or warehouses, you have access to relevant data to be able to make a correct, competitive quote. This speeds up the process, reduces the chance of errors, and offers cross and upsell opportunities.

If you need to configure, you can do that too. Propeller has built a toolkit into the platform. For servers, storage, printing streets, or workplaces.

With ‘Special Pricing’ you are also able to win large orders.

webshop office
IT System Integrators & MSP’s


You can also unlock your other services in your digital self-service portals. As a result, your customer only needs to log in once, and in addition to order, he can also find answers to questions, create service tickets, read printer ticks and schedule an engineer or consultant. 24/7.

Easy for your customer, but also for your organization.

IT System Integrators & MSP’s

Digitize your (after) sales organization

Simple orders and low-end services are often done online, but for larger, complex orders and advice, contact with sales is often desirable. Propeller supports both with digital tooling:

  • The integrated quote editor; With Propeller, your sales and services team has the tooling to quickly compile accurate quotes.
  • Cross and upsell; The quote editor gives you suggestions for upsell products that match the products in your quote. You can add this as an option to your quote.
  • Zero-touch ordering; Wanneer je klant de offerte heeft geaccordeerd, wordt deze automatisch doorgezet naar je leveranciers en/of eigen magazijn. Natuurlijk wordt de order ook automatisch verwerkt in je ERP.
  • Guided selling; Wanneer jouw klant niet helemaal zeker is van een online aankoop, kan je hem als accountmanager begeleiden in het proces. Met onze digital tooling wordt het salesproces optimaal afgestemd – online, offline of hybride.
  • Digital self-service portals; Customers handle simple orders and low-end services themselves in their personal self-service portal. This creates time and space for the sales organization for high value services.
remote and omnichannel sales in propeller
Customer story

Digital transformation sales organization PCI

PCI product
PCI Nederland printer
“Propeller is a partner who has helped us with the complete digitization of our sales and marketing organization. More than just e-commerce ”
Read their story

B2B Features

Propeller is pure B2B e-commerce. That means that typical B2B functionalities are built into the core of the platform. PIM, marketing automation, Customer Intelligence, and CMS for B2B organizations. No plugins or add-ons.

ERP integration

For seamless order processes, real-time accurate data and rich product information Propeller integrates with al mayor ERP systems

Customer specific pricing

Creating a specific pricing plan for each customer would be a boost to customer loyalty to your store.

OCI Roundtrips

An Open Catalog Interface (OCI) allows your customers to search and order products from their ERP.

Customer specific agreements

Cater to the specific needs of every customer. Specific pricing, catalog, budgets, authorization.

Digital self-service portals

Every B2B customer gets his own portal, specific prices, own catalog. For self-service commerce, overviews, FAQ’s, returns.


Manage the translations of all product data in a well-organized manner, via classifications, descriptions and product characteristics, even units.

Payment providers

Use the payment providers that fit your needs and the needs of your customers.

Analyze Products

Show your customer only relevant products and complete information. Analyze products and attributes and decide data-driven what rules need to apply.

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