capriole coffee

Capriole; finally real good coffee for the workspace

Artisan coffee for businesses. Capriole proves it can be done. Now easily (re) ordered through the customer-specific commerce portals.

“Our B2B business is accelerating since we are on the Propeller platform. The ability to target segmented customers with tailormade offerings on scale is a big differentiator to us ”

The Challenge

Capriole wanted for in the catering industry logins on multiple levels. To facilitate price differentiation between branches of the same holding. Furthermore, the CMS needed to be flexible to make sure that every kind of landing page would be possible, with all kinds of variants of basic elements.

The Result

A customer-centric platform with vertical-specific configurations. With the integrated marketing automation of Propeller every customer gets special offers based on their characteristics.

Capriole Mockup
Capriole Mockup
steady growth online orders
marketing automation personalization
B2B workflows

Used features and services

Customer specific pricing

Creating a specific pricing plan for each customer would be a boost to customer loyalty to your store.

Flexible and seamless customer experience

Headless commerce is an unlimited kind of flexibility. You can provide seamless omnichannel experiences fast and consistently.

One-Click Reorders

Let customers make repeat and recurring orders in seconds using purchase history.

Roles, Budget & Permissions

Build rules to ensure that buyers and internal employees only have access to the products that make sense. Set budget caps if needed and approval flows.


  • Flexible CMS;
  • Beautiful design;
  • Marketing automation for segmented and personalized messaging
  • Vertical-specific authorization flows

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About Capriole

Everything revolves around coffee in this family business. Capriole roasts traditional coffee in their coffee roaster and ensures the tastiest coffee at work and in the catering industry in the Netherlands and Belgium.







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