Commercial Operations
Companies have digitized their processes.
Not their commercial operations.
ERP
CRM
Customer Portal
OCI / EDI
Email / Phone
AI Agents
Your customer decides how to buy.
Through an account manager
Through a customer portal
By email
By phone
Through OCI or EDI
Your customer sees one company.
This is how your organization works
Behind the scenes, commercial teams still work with disconnected systems, disconnected processes, and disconnected data.
More applications
More manual work
More handoffs
More complexity
Not because the technology is missing. But because commercial processes have become scattered across ERP, CRM, portals, email, Excel and standalone tools.
That is why Propeller exists.
The Commercial Operations Platform for modern B2B organizations.
Commercial Operations Platform
Sales Workspace
Customer Portals
Product & Pricing
Commercial Insights
Action Hub
AI & Workflows
ERP
CRM
Finance
WMS
PIM
Systems of Record
Use what works. Replace only what can be improved.
Reality has become more complex.
B2B customers no longer buy through a single channel. They move seamlessly between sales, customer portals, email, phone, OCI, and EDI.
But internally, those customer interactions are often still handled across different systems.
Sales works in CRM.
Quotes are created in ERP.
Orders arrive by email.
Customers order through a customer portal.
Prices are stored in multiple places.
AI operates separately from the daily operation.
Each application does its job. But no one supports the commercial operation as a whole.
Sales Workspace
This is what it will look like.
Replace this frame with the full-width Sales Workspace screenshot
One workspace for sales and inside sales.
From one environment, account managers and inside sales manage the entire commercial operation.
Quotes.
Orders.
Customers.
Products.
Prices.
AI.
Customer Portals.
Everything comes together in one workspace.
One platform for your entire commercial operation.
Propeller does not replace your ERP. It organizes your commercial operation.
From the first customer contact.
To quote.
To order.
To customer portal.
To AI assistance.
Everything works together. Everything uses the same commercial data. Everything runs on the same platform.
The platform
Four building blocks. One commercial operation.
Sales Workspace
For account managers and inside sales.
Quotes
Orders
Customer contact
Pricing agreements
Approvals
Action Hub
Customer Portals
For customers, dealers, and partners.
B2B Commerce
Self-service
OCI
EDI
Multi-brand
Multi-country
Product & Pricing
For organizations with complex products and pricing agreements.
Product information
Pricing Engine
Customer-specific pricing
Promotions
Shipping Rules
Commercial rules
AI & Workflows
For organizations that want to work smarter.
AI Agents
Workflow Automation
Marketplace
n8n
Make
Microsoft Power Automate
Commercial Operations
Sales Workspace
Customer Portals
Product & Pricing
AI & Workflows
Commercial Insights
Action Hub
Open APIs
Security
ERP
CRM
Finance
WMS
PIM
Identity
AI & Workflows
AI that is part of the commercial operation.
AI only delivers value when it becomes part of the daily work. That is why AI signals do not appear in a separate application.
They appear directly in the Action Hub. Exactly where sales and inside sales work every day.
01
PDF → Order
📄 New PDF received
✓ Customer recognized
✓ 14 items found
✓ 1 alternative suggested
✓ Delivery time checked
Review order
02
Churn Risk
⚠️ Van Vliet Healthcare
Latest order: 67 days ago
Usual: every 30 days
Risk: HIGH
Call customer
03
Cross-sell Opportunity
✓ Customer buys: Hydraulic pump
Still missing:
○ Hose kit
○ Maintenance kit
Additional revenue: € 2.840
Add
04
Reorder Signal
Machine 24871
Filter set
Normally ordered: every 6 months
Last delivery: 201 days ago
Create draft quote
You can often build or install new AI agents within just a few hours.
Use n8n.
Use Make.
Use Microsoft Power Automate.
Or install an AI agent from the Propeller Marketplace.
Customers
Proven in practice.
Every organization starts with a different challenge. But the goal is the same. A commercial operation that becomes smarter, faster, and more scalable.
Altec
100% growth. No additional sales headcount.
“Our commercial operation needed to become scalable. Not by hiring more people, but by working smarter.”
Video
An account manager opens a customer record.
AI immediately proposes a quote.
The quote is approved digitally.
The customer emails the order back as a PDF.
Propeller automatically recognizes the items, quantities, and prices.
The order is immediately ready for processing.
Challenge
Rapid growth meant that more and more quotes and orders had to be processed manually. Sales constantly switched between CRM, ERP, email, and different documents.
Solution
Sales Workspace
Customer Portal
Quote Generator
Digital approval
PDF → Order AI
Results
✔ 100% revenue growth without additional sales headcount
✔ Approximately 1 FTE less administrative order processing
✔ One commercial workspace for sales and inside sales
Van Vliet Healthcare
Multiple companies. One commercial operation.
Following several acquisitions, Van Vliet manages multiple companies, brands, and portals from one central commercial operation.
Video
A PDF order arrives.
AI automatically recognizes the customer.
Reads the order.
Checks prices.
Checks inventory.
Creates the order.
An employee only needs to review and release it.
Challenge
Each business unit worked in its own way. Many orders still arrived by email. Processing required approximately two FTE.
Solution
Multi-company
Multi-brand
Customer Portals
PDF → Order AI
Sales Workspace
Results
✔ Manual order processing reduced from approximately 2 FTE to 0.5 FTE
✔ One commercial way of working across multiple companies
✔ Fewer errors and faster processing
De Koffieboer
AI does not wait for orders. AI prepares them in advance.
Video
AI sees that a customer normally orders every Tuesday.
This week, the order does not arrive.
A draft quote is prepared automatically.
Inside sales reviews it.
Sends it.
The driver follows the usual route without any changes.
Challenge
Many customers order according to fixed patterns. Yet inside sales had to check every day which orders were still missing.
Solution
Reorder AI
Sales Workspace
Quote Generator
Customer Portal
Results
✔ Less administrative work
✔ Higher service levels
✔ Additional revenue without additional sales effort
Ottevanger Milling Engineers
Sell spare parts without endless searching.
Video
A customer opens their machine.
Clicks a part in the exploded view.
Immediately sees their own price.
Availability.
Alternatives.
Adds the part to the quote.
Inside sales follows along live from the same Sales Workspace.
Challenge
Thousands of spare parts. Complex machines. Many phone inquiries. Searching often took more time than selling.
Solution
2D & 3D Spare Parts
Customer Portal
Sales Workspace
ERP integration
Dealer portals
Results
✔ Faster ordering
✔ Fewer phone calls
✔ Shorter quote-to-order lead time
Get started
Ready for Commercial Operations?
Discover in 10 minutes how Sales Workspace, Customer Portals, Product & Pricing, and AI & Workflows come together to form one commercial operation.