Enrich your commerce experience and accelerate with greater flexibility, better performance, and omnichannel publishing.
With our headless architecture, the front-end experience is not dictated by the commerce platform. You can choose whichever front-end platform makes sense for you and your customers, whether that is an existing front-end design, an off-the-shelf template, or something designed entirely from scratch.
Headless commerce allows for greater flexibility and the ability to test new technology quickly to find the blend that creates the best possible user experience for any scenario.
You are free to use best-of-breed front-end solutions, offering lightning fast site speed, or advanced personalization, along with Propeller.
Headless commerce can help you to increase conversion rates in two ways:
A major benefit of headless commerce is the ability to pick and mix different platforms and technology to combine content and Propeller, creating differentiated shopping experiences.
For example, while WordPress is a popular content platform, it doesn’t work too well as a B2B e-commerce platform. With headless, this doesn’t matter as the CMS platform can be combined with a more specialized e-commerce platform.
So, you could use a CMS such as WordPress alongside Propeller to get the best of both worlds.