AI Sales Hub

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B2B Commerce Platform for Ecommerce and Sales Orders

Combine standard webshop orders and complex sales orders in one platform — with a single commercial dataset as the basis for AI.

Book a Consultation

See how unified B2B commerce works for your organization

Trusted by B2B companies that drive real growth

Propeller is the B2B commerce platform where e-commerce is important, but sales remains indispensable for complex orders

That is precisely why Propeller unites webshop, sales and data in one commercial system

Your webshop works well for simple orders. But your most important deals come through sales. Sound familiar?

Large orders

Negotiated prices

Complex condition

Long-term quotation processes

The result:

• Webshop and sales work side by side.

• Data becomes fragmented.

• And commercial growth becomes unnecessarily complex.

The result:

• Webshop and sales work side by side.

• Data becomes fragmented.

• And commercial growth becomes unnecessarily complex.

One Platform for All Orders

Everything that comes in through your webshop and through sales comes together in one B2B commerce platform:

Webshop orders

Sales orders

Quotes

Repeat orders

One System

One Dataset

One commercial truth

For Customers and Sales

Webshop and sales finally work as one

Voor Klanten én Sales

Webshop en sales werken eindelijk als één geheel.

Customers

Webshop / Portal

Self-service ordering

Customer-specific prices

Real-time stock

Sales

Internal workplace

Manage quotes and orders

Version control and history

Additional commercial insights

Why AI works here?
AI only works if data is correct and verifiable

Voor Klanten én Sales

Webshop en sales werken eindelijk als één geheel.

With Propeller:

One dataset for webshop and sales orders

Approval flows (human-in-the-loop) keep control

AI works transparently within fixed commercial rules

Open to add your own sales AI agents

That's why AI at Propeller doesn't work next to your platform — it works in it.

AI Sales Hub

One central place where sales:

Manages webshop and sales orders
Follows up on quotes
Has insight into customer behavior
Receives AI signals such as churn risks

AI helps prioritize, automate, and accelerate — without losing control.

Learn more

Future-oriented Architecture as a Foundation

Unified commerce demands flexibility. That's why Propeller was built as a modern, API-first, and composable platform.

Future-oriented Architecture as a Foundation

Unified commerce demands flexibility. That's why Propeller was built as a modern, API-first, and composable platform.

That means:

Easy to integrate with ERP, CRM and other systems

Parts can be replaced or expanded separately

No dependency on one rigid suite

Ready for future AI and data innovations

This way, your commercial platform continues to evolve with your organization, your processes and your strategy.

Technology isn't a goal in itself. But it does determine how agile your organization remains.

This way, your commercial platform continues to evolve with your organization, your processes and your strategy.

Technology isn't a goal in itself. But it does determine how agile your organization remains.

Ready for Unified B2B Commerce?

Start creating AI Agents to scale your business

Want to grow your ecommerce without breaking your sales model?

Book a demo to watch agents quote, validate, and route work—safely—inside your team’s daily workspace.

Book a Consultation

No sales talk. Just honest insight.

Book a demo to watch agents quote, validate, and route work—safely—inside your team’s daily workspace.

Ready to Simplify Your B2B Commerce Setup?

Not Ready Yet?

Start creating AI Agents to scale your business

Take the free B2B Commerce Maturity Scan and discover where your organization stands.

Book a demo to watch agents quote, validate, and route work—safely—inside your team’s daily workspace.

Start the Maturity test

Customers who've switched to Propeller love us

"With Propeller's digital commerce platform, Ottevanger has made significant progress in enhancing its customer processes and meeting the needs of its international clients."
Jorn Bruggink
Senior Services Manager
Results
70%
orders are digitalized
50,000+
Products Uploaded
“Propeller is a partner who has helped us with the complete digitization of our sales and marketing organization. More than just e-commerce ”
Ramon Stukart
Senior Ecommerce Manager
Results
25%
Increase in sales
90%
repeat orders through portal
"With Propeller we found a platform that delivers 95% of our requirements as standard and a partner that has extensive experience with complexity."
Marcus van Es
Ecommerce Manager
Results
90%
orders are digitalized
20 hours
per week saved from FTE
"With Propeller's digital commerce platform, Ottevanger has made significant progress in enhancing its customer processes and meeting the needs of its international clients."
Jorn Bruggink
Senior Services Manager
Results
70%
orders are digitalized
50,000+
Products Uploaded
“Propeller is a partner who has helped us with the complete digitization of our sales and marketing organization. More than just e-commerce ”
Ramon Stukart
Senior Ecommerce Manager
Results
25%
Increase in sales
90%
repeat orders through portal
"With Propeller we found a platform that delivers 95% of our requirements as standard and a partner that has extensive experience with complexity."
Marcus van Es
Ecommerce Manager
Results
90%
orders are digitalized
20 hours
per week saved from FTE
"With Propeller's digital commerce platform, Ottevanger has made significant progress in enhancing its customer processes and meeting the needs of its international clients."
Jorn Bruggink
Senior Services Manager
Results
70%
orders are digitalized
50,000+
Products Uploaded
“Propeller is a partner who has helped us with the complete digitization of our sales and marketing organization. More than just e-commerce ”
Ramon Stukart
Senior Ecommerce Manager
Results
25%
Increase in sales
90%
repeat orders through portal
"With Propeller we found a platform that delivers 95% of our requirements as standard and a partner that has extensive experience with complexity."
Marcus van Es
Ecommerce Manager
Results
90%
orders are digitalized
20 hours
per week saved from FTE
"With Propeller's digital commerce platform, Ottevanger has made significant progress in enhancing its customer processes and meeting the needs of its international clients."
Jorn Bruggink
Senior Services Manager
Results
70%
orders are digitalized
50,000+
Products Uploaded
“Propeller is a partner who has helped us with the complete digitization of our sales and marketing organization. More than just e-commerce ”
Ramon Stukart
Senior Ecommerce Manager
Results
25%
Increase in sales
90%
repeat orders through portal
"With Propeller we found a platform that delivers 95% of our requirements as standard and a partner that has extensive experience with complexity."
Marcus van Es
Ecommerce Manager
Results
90%
orders are digitalized
20 hours
per week saved from FTE

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B2B Commerce Platform for Ecommerce and Sales Orders

Propeller is the B2B commerce platform where e-commerce is important, but sales remains indispensable for complex orders

Propeller is the B2B commerce platform where e-commerce is important, but sales remains indispensable for complex orders

Your webshop works well for simple orders. But your most important deals come through sales. Sound familiar?

Your webshop works well for simple orders. But your most important deals come through sales. Sound familiar?

Webshop orders

Sales orders

Quotes

Repeat orders

For Customers and Sales

Voor Klanten én Sales

Customers

Sales

Why AI works here?AI only works if data is correct and verifiable

Voor Klanten én Sales

With Propeller:

AI Sales Hub

Future-oriented Architecture as a Foundation

Future-oriented Architecture as a Foundation

That means:

Ready for Unified B2B Commerce?

Start creating AI Agents to scale your business

Ready to Simplify Your B2B Commerce Setup?

Not Ready Yet?

Start creating AI Agents to scale your business

Customers who've switched to Propeller love us

Results

70%

orders are digitalized

50,000+

Products Uploaded

Results

25%

Increase in sales

90%

repeat orders through portal

Results

90%

orders are digitalized

20 hours

per week saved from FTE

Results

70%

orders are digitalized

50,000+

Products Uploaded

Results

25%

Increase in sales

90%

repeat orders through portal

Results

90%

orders are digitalized

20 hours

per week saved from FTE

Results

70%

orders are digitalized

50,000+

Products Uploaded

Results

25%

Increase in sales

90%

repeat orders through portal

Results

90%

orders are digitalized

20 hours

per week saved from FTE

Results

70%

orders are digitalized

50,000+

Products Uploaded

Results

25%

Increase in sales

90%

Why AI works here?
AI only works if data is correct and verifiable