Commercial Operations
Companies have digitized their processes.
Not their commercial operations.
ERP
CRM
Customer Portal
OCI / EDI
Email / Phone
AI Agents
Your customer decides how to buy.
Through an account manager.
Through a customer portal.
By email.
By phone.
Through OCI or EDI.
Your customer sees one company.
Behind the scenes, your commercial organization still relies on disconnected systems, processes and data.
More systems.
More manual work.
More handoffs.
More complexity.
Not because the technology is missing. But because commercial processes have become scattered across ERP, CRM, portals, email, Excel and standalone tools.
Why it exists
That is why Commercial Operations exists.
Commercial Operations does not look at sales channels or applications. Commercial Operations looks at one integrated commercial operation.
From the first customer contact.
Through the quote.
Through after-sales.
Regardless of how the customer gets in touch.
Propeller
The commercial workspace for modern B2B organizations.
Your customer chooses the channel. Your commercial organization works from one place.
Customer
Portal
Sales
Phone
OCI
EDI
PROPELLER
The commercial workspace
Sales
Quotes
Orders
Pricing
Commerce
Customer Portals
AI Agents
Workflows
Commercial Insights
Systems of record
ERP
CRM
Finance
WMS
PIM
Product Data
Keep what works. Replace what can be improved.
Your ERP runs your business. Propeller manages your commercial organization.
ERP is built to record business processes.
Inventory.
Orders.
Finance.
Procurement.
Administration.
And that is exactly how it should stay.
Propeller does not replace your ERP. It ensures that your commercial organization finally works as efficiently as your back office.
ERP records.
Propeller supports.
Together, they form one commercial operation.
Today
Where do your salespeople work today?
Probably here.
ERP.
Outlook.
Excel.
CRM.
Teams.
PDFs.
Portals.
Configurators.
Meanwhile, they switch between applications dozens of times a day. Not because they want to. But because commercial processes have become scattered.
Tomorrow
Where will your salespeople work tomorrow?
From one commercial workspace.
Here they:
Create Quotes
Process Orders
See pricing agreements
Find product specifications
See customer information
Here:
AI actions appear
Commercial insights emerge
Not six screens. Not ten applications. One commercial workspace.
Sales Workspace
This is where your commercial organization will work.
Why not just use ERP?
Because ERP was never built for commercial collaboration. ERP records transactions. Commercial teams need to help customers. That requires something different.
Fast search.
Smart configuration.
Understanding pricing agreements.
Collaboration.
Using AI.
Creating quotes.
Following up on opportunities.
That is why standalone solutions spring up everywhere. Propeller brings them back together.
One platform
Start where your biggest challenge lies.
Propeller is one platform. You do not have to implement everything at once.
Many organizations start with the commercial workspace.
Others start with B2B Commerce.
Or with AI.
Or with workflow automation.
Everything runs on the same platform.
Everything grows with you.
AI Agents
AI that becomes part of everyday work.
Not a standalone chatbot.
Not experimental AI.
But AI that works alongside you.
PDF → Order.
Email → Order.
Quote Assistant.
Margin Protection.
Signal Based Selling.
Next Best Action.
Every AI agent automatically appears in the Action Hub.
With context.
With priority.
Ready for action.
Real-world results (TBD).
Not because we say so. But because commercial teams use it every day.
Van Vliet Healthcare
PDF orders processed automatically.
AI supports the inside sales team.
Less manual processing.
Less commercial complexity. Greater commercial effectiveness.
Fewer applications.
Greater visibility.
Less manual work.
More speed.
Less duplicate data entry.
Real-time commercial insights.
Less switching.
AI as part of everyday work.
Greater commercial effectiveness.
More revenue.
Get started
Discover how your commercial organization can work.
See Propeller in action
See how commercial teams work from one commercial workspace.
See Propeller in action
Schedule a Commercial Operations Assessment
In one session, we map out your commercial operations. You will immediately see:
where commercial teams lose time;
which processes do not belong in ERP;
where AI adds immediate value;
where the biggest gains can be achieved.
Schedule a Commercial Operations Assessment