Commercial Operations
Companies have digitized their processes.
Not their commercial operations.
ERP
AI Agents
CRM
Customer Portal
OCI / EDI
Email / Phone
Your customer decides how to buy
Through an account manager
Through a customer portal
By email
By phone
Through OCI or EDI
Your customer sees one company
Behind the scenes, commercial teams still work with disconnected systems, disconnected processes, and disconnected data.
More applications.
More manual work.
More handoffs.
More complexity.
Not because organizations have not digitized enough.
But because the commercial operation is still spread across ERP, CRM, portals, email, Excel, and standalone tools.
That is why Propeller exists
The Commercial Operations Platform for modern B2B organizations.
Commercial Operations Platform
Systems of Record
Use what works. Replace only what can be improved.
Reality has become more complex
B2B customers no longer buy through a single channel.
They move seamlessly between sales, customer portals, email, phone, OCI, and EDI.
But internally, those customer interactions are often still handled across different systems.
Sales works in CRM
Quotes are created in ERP
Orders arrive by email
Customers order through a customer portal
Prices are stored in multiple places
AI operates separately from the daily operation
Each application does its job. But no one supports the commercial operation as a whole.
Sales Workspace
One workspace for sales and inside sales.
From one environment, account managers and inside sales manage the entire commercial operation.
Quotes
Orders
Customers
Products
Prices
AI
Customer Portals
Everything comes together in one workspace.
Sales Workspace
One platform for your entire commercial operation.
Propeller does not replace your ERP.
It organizes your commercial operation.
One Sales Workspace for your entire commercial operation.
Propeller does not replace your ERP. It organizes your commercial operation.
From the first customer contact.
Every conversation starts in the same workspace, whatever channel the customer chooses.
To quote.
Products, customer-specific prices and approvals come from the same commercial data.
To order.
The approved quote becomes an order without anyone retyping it into another system.
To customer portal.
Customers, dealers and partners see their own catalog, their own price, their own history.
To AI assistance.
AI works on the same operation, in the same place the team already works.
Everything works together.
Everything uses the same commercial data.
Everything runs on the same platform.
Sales Workspace
Four building blocks.
One commercial operation.
Sales Workspace
For account managers and inside sales
Quotes
Orders
Customer Contact
Pricing agreements
Approvals
Action Hub
Customer Portals
For customers, dealers, and partners.
B2B Commerce
B2B Commerce
OCI
EDI
Multi-brand
Multi-country
Product & Pricing
For organizations with complex products and pricing agreements.
Product information
Pricing Engine
Shipping Rules
Customer-specific pricing
Commercial rules
Promotions
AI & Workflows
For organizations that want to work smarter.
AI Agents
Workflow Automation
Marketplace
n8n
Make
Microsoft Power Automate
Four building blocks.
Where Sales, customers and AI actually work
Sales Workspace
Customer Portals
Product & Pricing
AI & Workflows
Shared by all four
Same data, same rules and same platform
Commercial Insights
Action Hub
Open APIs
Security
Connected to your systems
Nothing gets replaced
ERP
CRM
Finance
WMS
PIM
Identity
ACTION HUB
AI that is part of the commercial operation.
AI only delivers value when it becomes part of the daily work.
That is why AI signals do not appear in a separate application.
They appear directly in the Action Hub.
Exactly where sales and inside sales work every day.
You can often build or install new AI agents within just a few hours.
Use n8n
Use Make
Use Microsoft Power Automate
Or install an AI agent from the Propeller Marketplace
Proven in practice
Every organization starts with a different challenge.
But the goal is the same.
A commercial operation that becomes smarter, faster, and more scalable.
100% growth. No additional sales headcount.
“Our commercial operation needed to become scalable. Not by hiring more people, but by working smarter.”
1
An account manager opens a customer record.
2
AI immediately proposes a quote.
3
The quote is approved digitally.
4
The customer emails the order back as a PDF.
5
Propeller automatically recognizes the items, quantities, and prices.
6
The order is immediately ready for processing.
Read full case study
CHALLENGE
Rapid growth meant that more and more quotes and orders had to be processed manually.
Sales constantly switched between CRM, ERP, email, and different documents.
Solution
Sales Workspace
Customer Portal
Digital approval
PDF → Order AI
Quote Generator
Results
✓ 100% revenue growth without additional sales headcount
✓ Approximately 1 FTE less administrative order processing
✓ One commercial workspace for sales and inside sales
Multiple companies. One commercial operation.
Following several acquisitions, Van Vliet manages multiple companies, brands, and portals from one central commercial operation.
1
A PDF order arrives.
2
AI automatically recognizes the customer.
3
Reads the order.
4
Checks prices.
5
Checks inventory.
6
Creates the order.
7
An employee only needs to review and release it.
CHALLENGE
Each business unit worked in its own way.
Many orders still arrived by email.
Processing required approximately two FTE.
Solution
Multi-company
Multi-brand
Customer Portals
PDF → Order AI
Sales Workspace
Results
✓ 100% revenue growth without additional sales headcount
✓ Approximately 1 FTE less administrative order processing
✓ One commercial workspace for sales and inside sales
AI does not wait for orders.
AI prepares them in advance.
1
AI sees that a customer normally orders every Tuesday.
2
This week, the order does not arrive.
3
A draft quote is prepared automatically.
4
Inside sales reviews it.
5
Sends it.
6
The driver follows the usual route without any changes.
CHALLENGE
Many customers order according to fixed patterns.
Yet inside sales had to check every day which orders were still missing.
Solution
Reorder AI
Sales Workspace
Quote Generator
Customer Portal
Results
✓ Less administrative work
✓ Higher service levels
✓ Additional revenue without additional sales effort
Sell spare parts without endless searching.
1
A customer opens their machine.
2
3
Immediately sees their own price.
4
Availability.
5
Alternatives.
6
Adds the part to the quote.
7
Inside sales follows along live from the same Sales Workspace.
CHALLENGE
Thousands of spare parts.
Complex machines.
Many phone inquiries.
Searching often took more time than selling.
Solution
Dealer portals
Customer Portal
Sales Workspace
2D & 3D Spare Parts
ERP integration
Results
✓ Faster ordering
✓ Fewer phone calls
✓ Shorter quote-to-order lead time
Ready for Commercial Operations?
Discover in 10 minutes how Sales Workspace, Customer Portals, Product & Pricing, and AI & Workflows come together to form one commercial operation.