Kaak Group Service: Find and purchase exactly the right parts!
Spare Parts Commerce
The Kaak Group consists of ten companies with highly qualified experts. We have been providing innovative, reliable, and high-quality products and services to industrial bakeries for over a century.
Kaak Group wanted to provide even better service to their global customer base. Ordering wrong spare parts should be a thing from the past. Furthermore, the customers should be able to submit and manage service tickets in the same portal. A one-stop shop for all service-related actions. And of course integrate with the ERP.
With Propeller, we have found a platform that delivers 95% of our requirements as standard and a partner with extensive experience with complexity.
”Marcus van Es, E-commerce Manager
Solution:
Sales accelerated Commerce
Spare Parts Troubleshooting
Kaak customers order spare parts themselves online. They can contact the sales team for advice on more complex questions and large orders. Quotes are then jointly handled digitally.
Drill down from blueprints, from the production line to specific parts
Large quotations are handled digitally together with the Kaak service rep
No more errors in spare part orders
The total order processing – simple, large, complex – has now been digitized. No more data silos. But built-up intelligence for up- & cross-sell and personalized marketing and sales campaigns. The service of Kaak Group is now not only more productive but also more effective.
Zero-touch Ordering
When a customer orders spare parts, possibly with the help of their sales team, they are processed in a fully digitized manner.
No more administrative actions required for sales and purchasing processes
Links with all surrounding systems (ERP, CRM, Services Tickets, Engineer Planning)
Automated purchasing from own stock and/or from distributors
Not only administrative actions have been reduced to zero. The number of incorrect orders has also decreased significantly. In short, cost savings go hand in hand with greater customer satisfaction.
Digital Self-service Portals
Customers of Kaak Group have access to their own personalized portal. Not only convenient to place orders, but also the place to be able to perform many service activities.
They can easily (re) order, make favorites lists, or place orders
But also tap to view invoices, contracts, and statuses
And log service tickets, register returns, or schedule a service engineer
Because their customers know how to find their way blindly, the service department is free to work on real customer challenges.

Used features and services
Personalized Catalogs: Display products based on customer preference, business unit, purchase history, availability, and more.
Rules and Actions: Avoid presenting your customers with wrong information. With rules & actions you have a scalable automated solution to get it always right.
Digital self-service portals: Every B2B customer gets his own portal, specific prices, own catalog. For self-service commerce, overviews, FAQ’s, returns.
ERP integration: For seamless order processes, real-time accurate data and rich product information Propeller integrates with al mayor ERP systems
The Result
In each specific customer portal, each customer has an overview of their production lines. They can drill down from a company overview to each separate part. This prevents wrong parts are ordered. By integrating with the MS Dynamics ERP all data is up to date. The portal is continuously being upgraded to serve customers even better.
Join leading B2B companies achieving faster order processing, improved margins, and happier sales teams. Let's discuss how we can help you reach similar results.


