Commercial Operations platform for b2b
Propeller brings sales, customer portals, e-commerce, and AI together in one commercial operation — integrated with your existing ERP, CRM, and other business systems.
Watch the demo video
Schedule a Commercial Operations Assessment
The problem
Your customer sees one company.
Your sales team doesn't.
Your customer decides how to buy — through an account manager, a customer portal, by email, by phone, through OCI, EDI or AI Agents. Behind the scenes, the commercial operation is spread across disconnected systems, processes and data.
Each application does its job. But no one supports the commercial operation as a whole.
More applications. More manual work. More handoffs. More complexity.
Today
Where do your sales people work today?
Probably here.
ERP.
Outlook.
Excel.
CRM.
Teams.
PDFs.
Portals.
They switch between applications dozens of times a day. Not because they want to. But because commercial processes have become scattered.
Tomorrow
Where should your sales people work?
From one commercial workspace.
Here they:
Create Quotes
Process Orders
See pricing agreements
Find product specifications
See customer information
And here, AI actions appear and commercial insights emerge.
Not six screens. Not ten applications. One commercial workspace.
The solution
That is why Propeller exists.
One platform that brings your commercial operation together — from customer portal and sales to commerce and AI.
Four building blocks.
Where Sales, Customers and AI Agents work
Sales Hub
Customer Portal
Commerce Engine
AI & Workflows
One commercial foundation
Here, commercial data, interactions, and workflows come together.
Commercial Insights
AI Action Hub
Connected to your existing systems
Products · Prices · Customers · Quotes · Orders
ERP
CRM
PIM
Configurator
Trusted by B2B companies driving real growth
The four building blocks
Four building blocks.
One commercial operation.
Sales Hub
For account managers and inside sales
At the center sits the Action Hub: every AI signal — a draft quote prepared, a PDF order recognized, a margin below usual — appears here, with context and priority. Not in a separate application. Exactly where the team already works. Sales reviews, approves, sends.
Stock levels
Customer Portals
For customers, dealers, and partners.
Self-service, reorders and punch-out — without extra work for your team. Everything runs on the same commercial data as the Sales Hub.
Hyper-personalization
Order List
Commerce Engine
For organizations with complex products and pricing agreements.
It feeds the Sales Hub, the portals and every AI agent with the same answer — so a price is the same everywhere your customer meets you.
AI & Workflows
For organizations that want to work smarter.
PDF to order. Email to order. Quote assistant. Reorder AI. Margin protection. Every agent delivers its output straight into the Action Hub in the Sales Hub — and you can often build or install a new agent within hours.
Churn Signals
PDF to Order
Automatic Re-Ordering
Margin Validation
Best Next Action
Why one platform
One Sales Workspace for your entire commercial operation.
Propeller does not replace your ERP. It organizes your commercial operation.
Everything works together. Everything uses the same commercial data. Everything runs on the same platform.
AI ACTION HUB
AI agents are part of the commercial operation
AI only delivers value when it becomes part of the daily work.
That is why AI signals do not appear in a separate application.
They appear directly in the Action Hub.
Exactly where sales and inside sales work every day.
Build or install new AI agents within just a few hours by yourself, your partner or Propeller
Use n8n
Use Make
Use Microsoft Power Automate
Or install an AI agent from the Propeller Marketplace
Why not just ERP?
Your ERP runs your business. It was never built to run your commercial operation.
ERP is built to record business processes. Inventory. Orders. Finance. Procurement. Administration. And that is exactly how it should stay.
Because ERP can't do this, standalone tools spring up everywhere — and commercial processes scatter across them.
ERP records. It does not sell.
What commercial operations does that ERP can't
Create smarter quotes and orders with rich product data, cross-sell, alternatives and intelligent pricing
Let customers and Sales work together in one commercial environment
Spot buying patterns, churn risks and commercial opportunities — and turn them into actions
Let AI prepare commercial work — from incoming orders to quotes, reorders and follow-up actions
Turn every commercial interaction into data that makes the next interaction smarter
Why not just CRM?
CRM knows your customer. But it does not execute your commercial operation.
CRM excels in accounts, contacts, opportunities, activities, and pipeline. But a B2B quote or order requires more: products, customer-specific pricing, inventory, configurations, commercial rules, approvals, and rich product information.
To achieve this, sales today switches between CRM, ERP, PIM, Excel, email, and other systems.
Propeller does not replace CRM.
It combines the commercial context from CRM with products, pricing, orders, and workflows — right where sales performs the commercial work.
REAL CASES
Proven in practice
Every organization starts with a different challenge. The goal is the same: a commercial operation that becomes smarter, faster and more scalable.
100% growth. No additional sales headcount.
"Our commercial operation needed to become scalable. Not by hiring more people, but by working smarter."
Challenge
Rapid growth meant more and more quotes and orders processed manually. Sales constantly switched between CRM, ERP, email and documents.
Solution
Sales Hub
Customer Portal
Quote Generator
Digital approval
PDF → Order AI
Results
✓ 100% revenue growth without additional sales headcount
✓ ~1 FTE less administrative order processing
✓ One commercial workspace for sales and inside sales
Four building blocks - live at Altec
Sales Hub
Live
Customer Portal
Live
Commerce Engine
Live
AI & Workflows
Live
One commercial foundation
Commercial Insights
AI Action Hub
Connected to their existing systems
Exact Globe
Exact Synergy
80 countries. One commercial operation.
"Many platforms could support individual requirements. Propeller was the one that could model the combination within a single platform."
Challenge
What a customer may order depends on their organisation, contract, funding programme, assortment and permissions at once — and one user can act for several organisations across countries. Other platforms could handle the parts, not the combination.
Solution
B2B platform
Contract & funding model
Customer portal
Request → quote → order
AI Guided Selling
Results
✓ One platform for ~80 countries, all contracts and funding structures
✓ Assortment scaling from 5,000 to a potential 50,000 products
✓ Major customers ordering straight from their own ERP via OCI
✓ Specialist product expertise made scalable with AI Guided Selling
Four building blocks at PFSCM
Sales Hub
In Implementation
Customer Portal
Live
Commerce Engine
Live
AI & Workflows
In Implementation
One commercial foundation
Organisations & contracts
Funding segments
Connected to their existing systems
OneNetwork
Akeneo (PIM)