wordpress cms with propeller
embedded solution

Wordpress works seamlessly with Propeller

Propeller offers complete freedom for marketers who are familiar with WordPress as their CMS.

embedded solution

Maximum freedom with WordPress as your CMS

With Propeller you can choose which CMS you use. All Propeller functionalities are then called via our API.

WordPress is a poplular CMS and has a lot of useful features. Marketers like to work with WordPress, because the content management system is very extensive, it is also user-friendly and you don’t have to code anything yourself.

Templates are easy to customize and new functionality is added quickly.

Multiple front ends

Propeller’s headless commerce platform makes it easy to create multiple front-ends. Create a specific B2B shop, a separate webshop for consumers and/or shops focused on one brand.
With our headless architecture, you have complete freedom to connect any front-end you want. For example, you can choose to sell directly via Google Shopping, Instagram or Facebook, to apply augmented reality or to develop voice-controlled interfaces.

You maintain all your channels from one Propeller e-commerce back-end. International, multi-brand, B2B, D2C, or B2C.

api and modules front-end propeller
Embedded Solution

Propeller & Wordpress

Propeller has built all B2B features into the core of the platform. These features are all available to you when you use WordPress as a CMS.

WordPress Templates

Choose a template or make your own custom template.


For every feature you need, there is a plugin available.

My Account

All information that you want to provide to your customer is shown from Propeller in your WordPress template.

Product Feed

With Propeller’s APIs, all product information is displayed in your WordPress template.

Checkout & Payments

The checkout and ordering flows are retrieved from Propeller.

Personalized B2B Catalogs

Provide a positive and personal website experience by showing different catalogs depending on the customer groups. Personalize your catalogs for each specific company or business unit.

Customer specific pricing

Creating a specific pricing plan for each customer would be a boost to customer loyalty to your store.

One Click Reordering

Any previous order can be reordered with just a single click on a button.

Tailor-made offers

Use the order history and behavior of your customers to automatically and dynamically match your offers.

Analysis & Profiling

Discover patterns in customer behavior and build profiles. Experiment with campaigns and optimize your conversion.

Multiple stores

Control multiple commerce stores from one central admin panel. Cross-border, multi-currency, different regulations, and languages.

Roles, Budget & Permissions

Build rules to ensure that buyers and internal employees only have access to the products that make sense. Set budget caps if needed and approval flows.

Customer story

Repairs, new products and refurbished in one shop for UNIS Group

Unis mockup
“With Propeller we finally found a platform that could handle our complexity. New products, refurbished and repairs. Available in 23 countries.”
Read their story

Propeller connects with all relevant systems (internal and external)

A truly successful B2B Commerce platform is the center of your ecosystem. Propeller connects to almost any relevant system. Whether it is your ERP, your warehouse or systems of your suppliers, Payment Service Providers (PSPs) or marketplaces.

Propeller is built to handle the complexity of integrations and automates manual processes. So that everything works streamlined and error-free.

manufacturing orchestration layer propeller

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