Adapt to customer expectations and strengthen your relationship with your resellers with a balanced D2C (Direct to Consumer) strategy.
It is a big step for a B2B or B2C company to approach consumers directly. The degree of success depends on many factors, but also on the commerce platform you choose.
Propeller is a commerce platform, in which you can manage both your B2B and D2C with one back-end. For Both e-commerce and offline B2B sales.
With Propeller’s headless commerce platform, you have complete freedom to choose the content management system that suits you best. Or a different one for each target group.
The D2C platform where you can work with any desired marketplace such as Marktplaats.nl, Bol.com and Amazon. Add a store locator to help customers find the nearest retailer.
Unlock many new sales channels. Such as Instagram, Facebook, Snapchat and Google Shopping. This is possible through headless commerce.
By selling directly to consumers you get a lot of data. All this data is stored in one central place, giving you real-time insights, from all channels. This gives your experts the tools to create perfectly targeted marketing campaigns.
Share insights you build through your online interactions with consumers also with your dealers. Entice new customers to buy locally with a store locator.
Avoid extra costs and complexity by not working with different systems (webshops and portals). Work from one back-end – integrated with your ERP – other core systems and multiple front-ends.
Your marketing & sales teams have the data to experiment on conversion. Make A/B tests and gain insight into the search & buying behavior of consumers and with that increase cross- and upselling.
Think carefully about which type of design you choose, because this determines the identity you want to radiate. With the right design, you increase the chance that you will attract the customers who are looking for your product or service.
Let the design speak for your purpose. Do you want to let customers order directly, inform as much as possible or offer an excellent service?
Your product is clearly visible and easy to order. As a result, the conversion rate is high.
Inform customers about all aspects of your products. For example with blogs, tutorials, manuals and reviews. This way they always order the right product and you avoid crowds at your support team.
Give customers the service they need to keep them coming back. Let consumers fall in love with your brand and build brand loyalty with existing customers.
Until recently, developers and marketers were often standing against each other when selecting a commerce platform. If you chose high-end technology at the back-end, marketers often complained that they had to work with a Spartan CMS at the front. And the fancy CMSs they knew from the B2C market didn’t mix well with the complex back-end in the B2B segment.
With Headless Commerce, those two sides are disconnected and connected via an API, giving B2B customers a B2C experience as well. The best-of-breed of both worlds, flexible and stable.
So choose your favorite CMS. It doesn’t matter whether that is WordPress, Contentful, Storyblok or another CMS. Propeller connects with any CMS.
Marketer happy, developer happy, dealer happy, consumer happy.
Propeller is the core B2B e-commerce. That means that typical B2B and D2C functionalities are built into the core of the platform. PIM, campaign management, customer intelligence, pricing, and order management for B2B organizations.
Design aimed at providing content to consumers and professionals instead of hard conversion
Different business logics and different websites are built on top of the Propeller commerce platform. Providing every customer just what he needs.
Let your consumers and professionals find your nearest resellers
Let consumers order without having to create an account first.
One back-end linked to multiple “branded” front-ends.
For seamless order processes, real-time accurate data and rich product information Propeller integrates with al mayor ERP systems
Control multiple commerce stores from one central admin panel. Cross-border, multi-currency, different regulations, and languages.
Provide a positive and personal website experience by showing different catalogs depending on the customer groups. Personalize your catalogs for each specific company or business unit.
We would gladly show how Propeller accelerates your (D2C) business. We will focus on your challenges and how Propeller will address them.