At Propeller we focus on two strategic pillars: Sales Productivity and Developer Love – helping businesses sell smarter and making integrations seamless. Our sweet spot is the mid-market segment of B2B on- and offline commerce. Sales Productivity drives more repeat business and higher-value sales. Developer Love ensures partners can implement Propeller quickly and efficiently.
We believe that involving our partners and customers during design, development and testing phases, we build features that solve real problems. We use the Now, Next, Later framework to communicate our priorities.
NowNew UX for product variants
Managing complex product variants can be challenging, but a seamless webshop experience is essential. Our new, streamlined design flow makes it easier to set up product variants and options, ensuring customers can configure exactly what they need with ease.
Purchase approvals for webshop buyers
Authorizations enable webshop customers to set up authorization workflows for their colleagues. This supports the second-eye principle and empowers for instance junior buyers to make purchases while ensuring oversight, instead of limiting all purchasing to the head buyer.
OCI PunchOut catalogue
Larger customers expect PunchOut catalogue integration to streamline purchasing directly from their own procurement systems, rather than manually browsing multiple webshops. OCI login tokens allow for seamless authentication to the webshop.
NextRevision history
It is possible to track modifications, gain clarity on past adjustments and ensure accuracy in negotiations and commerce activities. This transparency helps maintain trust, avoid disputes and make more informed business decisions.
AI Recommendations
The goal is to drive intelligent sales through AI recommendations. Sales teams proactively engage customers with relevant offers, maximizing revenue while reducing manual effort. Propeller is in a unique position where rich order, product and customer data is readily available.
LaterQuote interaction messages
A single hub for all sales communication, improving transparency and efficiency. Centralizing discussions reduces miscommunication, speeds up deals and strengthens customer relationships.
AI-driven workflows
Automate repetitive tasks to boost efficiency, allowing sales teams to focus on higher-value activities and closing deals faster.
Targeted email & digital marketing
Order history, browsing behavior and customer interactions provide valuable insights. Leveraging this data enables more personalized and effective email and digital marketing campaigns, driving engagement and sales.
NowFlexible email & PDF templates
A streamlined workflow for configuring flexible Handlebars templates for emails and PDFs. Leverage context-specific customer and order data to create highly personalized and dynamic communication.
Event-driven webhooks
Easily configure real-time event notifications to reduce manual checks and synchronization dependencies, optimizing performance and minimizing costs. In addition, webhooks allow customization for a wide range of use cases beyond Propeller’s standard functionality.
NextExtend channel & shop configuration
Gain more granular control over localization and scalability across multiple markets or portals. Configure channel-specific contexts, allowing variations in carts, products, taxonomies, pricing and more per channel.
Enhanced API experience
Developers’ time is valuable. Our enhanced REST API endpoints streamline integration by reducing effort through improved nesting, better structure and optimized data access, making development faster and more efficient.
LaterBackoffice plugins & embedded services
Seamlessly extend Propeller’s capabilities with add-ons and custom integrations. Partners can leverage Propeller’s ecosystem and APIs to build and integrate valuable features, enhancing functionality and flexibility.
Seamless self-onboarding
New customers and partners can get started on their own, minimizing manual intervention and dependency on Propeller.