pim product information management by propeller

Product Information Management

Seduce and inform customers and prospects with rich and complete product data.

Give your customers every detail they need

B2B Customers expect the same level of service and information as they get at Amazon or Zalando.

To provide your customers with complete, rich product information you can manage all your product information within the Propeller PIM. Think product descriptions, unlimited attributes, colors, dimensions, images, instruction videos, and manuals.

  • Automated or manually enriched product content
  • Configurable and/or compound products
  • Integrated with third party systems, like ERP and your suppliers
  • Online supplier catalogs are imported, making it easy to compare overlapping products based on the best purchasing conditions

PIM Features

Unlimited Product Attributes

There are no limits to describe your product. All attributes are searchable if needed.

Analyze Products

Show your customer only relevant products and complete information. Analyze products and attributes and decide data-driven what rules need to apply.

Commercial Product Data

Manageable data that contains all the relevant product attributes for each unique, marketable product in your inventory.


Manage the translations of all product data in a well-organized manner, via classifications, descriptions and product characteristics, even units.

Product clusters

Let your customers configure their products, while managing these variants in your PIM


Propeller is always connected with suppliers and establishes relationships between all products in your catalog. This automatically strengthens cross and upselling.

Rules and Actions

Avoid presenting your customers with wrong information. With rules & actions you have a scalable automated solution to get it always right.


Show your customers relevant recommendations. Automatically or manual. Accessoiries, Related products, frequently bought together, etc

Personalized Catalogs

Display products based on customer preference, business unit, purchase history, availability, and more.


Ordering fast en zero-touch with connected suppliers

To provide your customers with the fastest and smooth ordering process, Propeller connects with your suppliers. Hereby achieving zero-touch ordering, faultless and fast delivery.

ERP Integration

Your ERP is always in sync with Propeller

Propeller had robust integrations with most ERP systems. If your ERP is not listed, we will gladly investigate possibilities.

ERP integrations Propeller
Customer story

Repairs, new products and refurbished in one shop for UNIS Group

Unis mockup
“With Propeller we finally found a platform that could handle our complexity. New products, refurbished and repairs. Available in 23 countries.”
Read their story

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