D2C Webshops

Power business-to-business and direct-to-consumer with one commerce platform.

Get found online

Attract new customers by making it easy to discover your products.

Convert with targeted shops

Create webshops for different audiences, or multiple brands, that show only relevant products, prices, and content.

Leverage existing SEO rankings

Add webshops directly to your business domain (URL) so search engine optimization doesn’t have to start from scratch.

Deliver to any frontend

Use the same commerce backend for purchasing across webshops, portals, mobile, progress web apps, IoT devices, and more.

Sell across marketplaces and social

Meet customers where they are. Use a product feed to sell your catalog on Amazon, Google Shopping, Bol.com, Marktplaats, or any other channel.

Work with your favorite CMS

Propeller is a headless commerce platform that provides the freedom to work with the Content Management System and frontend frameworks that your team is skilled in.

Prebuilt accelerators are available to help integrate commerce data with your existing CMS, or easily move to another.

Connected commerce backend

Use the same commerce engine to power all D2C webshops and B2B self-service portals. Control what information is delivered to each frontend and push updates automatically across your entire commerce ecosystem with APIs designed for complex B2B use cases.