kaak group service propeller
customer story

Kaak Group Service: Find and purchase exactly the right parts!

240.000 original spare parts from the Kaak Group to keep every production line in optimum condition.
"With Propeller we found a platform that delivers 95% of our requirements as standard and a partner that has extensive experience with complexity." Marcus van Es E-commerce Manager

About Kaak Group

The Kaak Group consists of ten companies with highly qualified experts. We have been providing innovative, reliable, and high-quality products and services to industrial bakeries for over a century

Operating companies





Industrial Food production

Visit Service Portal

The Challenge

Kaak Group wanted to provide even better service to their global customer base. Ordering wrong spare parts should be a thing from the past. Furthermore, the customers should be able to submit and manage service tickets in the same portal. A one-stop shop for all service-related actions. And of course integrate with the ERP.

The Result

In each specific customer portal, each customer has an overview of their production lines. They can drill down from a company overview to each separate part. This prevents wrong parts are ordered. By integrating with the MS Dynamics ERP all data is up to date. The portal is continuously being upgraded to serve customers even better.

Kaak group service portal propeller
Kaak Group Service portal propeller
no more errors
higher customer satisfaction
integration MS Dynamics

Sales accelerated Commerce

seamless B2B buying

Spare Parts Troubleshooting

Kaak customers order spare parts themselves online. They can contact the sales team for advice on more complex questions and large orders. Quotes are then jointly handled digitally.

  • Drill down from blueprints, from the production line to specific parts
  • Large quotations are handled digitally together with the Kaak service rep
  • No more errors in spare part orders

The total order processing – simple, large, complex – has now been digitized. No more data silos. But built-up intelligence for up- & cross-sell and personalized marketing and sales campaigns. The service of Kaak Group is now not only more productive but also more effective.

zero-touch ordering for B2B and D2C

Zero-touch Ordering

When a customer orders spare parts, possibly with the help of their sales team, they are processed in a fully digitized manner.

  • No more administrative actions required for sales and purchasing processes
  • Links with all surrounding systems (ERP, CRM, Services Tickets, Engineer Planning)
  • Automated purchasing from own stock and/or from distributors

Not only administrative actions have been reduced to zero. The number of incorrect orders has also decreased significantly. In short, cost savings go hand in hand with greater customer satisfaction.

Kaak group data-driven selling propeller

Digital Self-service Portals

Customers of Kaak Group have access to their own personalized portal. Not only convenient to place orders, but also the place to be able to perform many service activities.

  • They can easily (re) order, make favorites lists, or place orders
  • But also tap to view invoices, contracts, and statuses
  • And log service tickets, register returns, or schedule a service engineer

Because their customers know how to find their way blindly, the service department is free to work on real customer challenges.


Used features and services

Personalized Catalogs

Display products based on customer preference, business unit, purchase history, availability, and more.

Rules and Actions

Avoid presenting your customers with wrong information. With rules & actions you have a scalable automated solution to get it always right.

Digital self-service portals

Every B2B customer gets his own portal, specific prices, own catalog. For self-service commerce, overviews, FAQ’s, returns.

ERP integration

For seamless order processes, real-time accurate data and rich product information Propeller integrates with al mayor ERP systems


  • Drill down from production line to specific spare parts;
  • Full service self-service portal
  • Integration with MS Dynamics (ERP)
  • Focus on expanding service offerings through the portal

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