Headless CMS

Bring personalized content and commerce to every customer, across multiple channels, on any device.

Deliver excellent buying journeys on any channel

Combining headless commerce and content offers the ultimate flexibility in user experience. Headless platforms store data in a neutral way so it can be easily reused across frontend “heads” such as webshops, portals, marketplaces, and social media.

The reusability of information, assets, and logic lets you quickly launch new channels, like webshops for different brands or industries. APIs deliver data dynamically to any frontend so users always see up-to-date, relevant information such as regional pricing or targeted marketing content.

embedded solution

For every audience an unique experience

Propeller APIs make it easy to click commerce into any headless CMS. The REST API powers backend data management and operations, while the GraphQL API delivers commerce data to any frontend in a single call for lightning-fast experiences.

Take advantage of our VUE Storefront plugin to speed up time to market, or take your pick of any other frontend framework.

Prebuilt functionality

B2B commerce features

Make use of the many prebuilt solutions designed for B2B needs. API-first architecture lets you plug and play with any headless CMS.

Customer Accounts

Give customers one place to access all information and set their own roles, budgets, and permissions

Personalized Catalogs

Display products based on customer preference, business unit, purchase history, availability, and more.

Dynamic Pricing

See and sort by customer specific pricing. Factoring in discount, surcharge, and real-time ERP data.


Create quotes in minutes from online or offline requests using customer catalogs, pricing, and order history.

Order Management

Import orders from customer ERPs and export to third party systems with the flexibility to split orders.

One-Click Reorders

Let customers make repeat and recurring orders in seconds using purchase history.

Flexible Attributes

Organize catalogs and large amounts of SKUs with unlimited custom attributes.


Share data across webshops, portals, and marketplaces with full control of the products and prices shown

Sales Overview

View complete and outstanding business of all assigned accounts and get notified on customer actions.

Get ahead with headless

Customer story

ARAS Security; Digital Self-service Portals

Aras Mockup
aras security propeller commerce
“Customers can now order directly from their own ERP system on our website, the ideal way of least resistance” Julius Faber Commercial Director
Read their story

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