propeller ecommerce


The perfect fit for manufacturers, brands, resellers, distributors and wholesalers.


B2B, D2C and commerce features that accelerate your business

Create a self-service commerce website, specific customer portals, and wholesale platforms. Propeller is the right fit for mid-market and enterprise customers, whether you are new to e-commerce, looking to upgrade your current commerce capabilities, or fully digitize your wholesales organization.

Delight your customers with a relevant, personalized, and consistent buying experience across all sales channels.

van vliet wholesale e-commerce

For every audience a unique experience

Propeller’s headless commerce platform makes it easy to create multiple front-ends. Create a specific B2B shop, a separate webshop for consumers and/or shops focused on one brand.

With our headless architecture, you have complete freedom to connect any front-end you want. For example, you can choose to sell directly via Instagram or Facebook, to apply augmented reality, or to develop voice-controlled interfaces.

You maintain all your channels from one Propeller e-commerce back-end. International, multi-brand, B2B, D2C, or B2C

api and modules front-end propeller

Headless Commerce: the first platform that makes both marketeers and developers happy

Until recently, developers and marketeers were often at odds when selecting a B2B platform. If you opted for high-end technology on the back end, marketeers often complained about a spartan CMS they had to work with. And the fancy CMS they knew from the B2C market did not work well with the complex back end in the B2B segment.

With Headless Commerce, those two sides are disconnected and linked via an API, allowing B2B customers to have a B2C experience as well. Best-of-breed of both, flexible and stable.

Happy marketeer, happy developer, happy dealer, happy customer.

headless api propeller e-commerce

Open Platform

Propeller is an open SaaS platform. Each customer can develop their own features and connect them with our APIs. Because Propeller is built from microservices, this can be done safely, quickly, and robustly. In this way, you develop your own composite environment from best-of-breed solutions, which completely suit your company.

mach api first approach propeller e-commerce

Propeller connects with all relevant systems (internal and external)

A truly successful B2B Commerce platform is the center of your ecosystem. Propeller connects to almost any relevant system. Whether it is your ERP, your warehouse or systems of your suppliers, Payment Service Providers (PSPs) or marketplaces.

Propeller is built to handle the complexity of integrations and automates manual processes. So that everything works streamlined and error-free.

manufacturing orchestration layer propeller

E-commerce Features

B2B selling is really different from selling to consumers. That’s why Propeller has all B2B features you need, built-in the core of the platform.

Customer specific pricing

Creating a specific pricing plan for each customer would be a boost to customer loyalty to your store.


Provide customers an incentive to buy, both new and returning customers

Customer specific agreements

Cater to the specific needs of every customer. Specific pricing, catalog, budgets, authorization.

Cross- and Upselling

Present accessories, add-ons, and extra’s in your pages, emails, and quotes automatically

Personalized Catalogs

Display products based on customer preference, business unit, purchase history, availability, and more.

One-Click Reorders

Let customers make repeat and recurring orders in seconds using purchase history.

Tailor-made offers

Use the order history and behavior of your customers to automatically and dynamically match your offers.

Analysis & Profiling

Discover patterns in customer behavior and build profiles. Experiment with campaigns and optimize your conversion.

Multiple stores

Control multiple commerce stores from one central admin panel. Cross-border, multi-currency, different regulations, and languages.

Roles, Budget & Permissions

Build rules to ensure that buyers and internal employees only have access to the products that make sense. Set budget caps if needed and approval flows.

Unlimited amount of B2B, B2C, D2C channels

Different business logics and different websites are built on top of the Propeller commerce platform. Providing every customer just what he needs.

Suggestive search results

Your customers will quickly find your products, with suggestive search results.

Customer story

EUROstyles D2C strategy strengthens relationship with B2B partners

Vitalstyle product 2
Vitalstyle product
"In Propeller we found the commerce platform that enables us to shape our D2C and B2B strategy, where we manage all shops with one back-end." Jan Tijdelijk CEO
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