API first means that all services, both internal and external, are fully API-driven.
APIs standardize the communication between services providing a contractual agreement regarding what data is sent/received and in what format. This means with the evolution of services, the underlying functionality can be fully and independently modified as long as the API contract is kept valid.
An API-first architecture speeds up the development process because APIs are modular and reusable. This means Propeller can anticipate immediately to changing markets, your business opportunities or new technical requirements.
APIs improve CX by reducing friction, like social logins or headless commerce, which gives you the opportunity to target every segment with a spot-on interface or a CRM integration that connects opportunities and pipelines to commerce. APIs seamlessly connect different tools, which enables delightful user experiences.
API-first architecture opens the door to innovation by making it easier to add new functionalities and easier for outside applications to be embedded in Propeller. For instance, augmented reality tools could be added so that customers can easily identify their needed machine spare parts directly in the factory.