CMS
Happy marketeer, happy techie, happy dealer, happy customer.
Explore your creativity with your own CMS
Until recently, techies and marketeers were often at odds when selecting a B2B platform. If you opted for high-end technology on the back end, marketeers often complained about a spartan CMS they had to work with. And the fancy CMS they knew from the B2C market did not work well with the complex back end in the B2B segment.
With Headless Commerce, those two sides are disconnected and linked via an API, allowing B2B customers to have a B2C experience as well. Best-of-breed of both, flexible and stable.
Happy marketeer, happy techie, happy dealer, happy customer.
For every audience an unique experience
Propeller’s headless commerce platform makes it easy to create multiple front-ends. Create a specific B2B shop, a separate webshop for consumers and/or shops focused on one brand.
With our headless architecture, you have complete freedom to connect any front-end you want. For example, you can choose to sell directly via Instagram or Facebook, to apply augmented reality, or to develop voice-controlled interfaces.
You maintain all your channels from one Propeller e-commerce back-end. International, multi-brand, B2B, D2C, or B2C
E-commerce Features
B2B selling is really different from selling to consumers. That’s why Propeller has all B2B features you need, built-in the core of the platform.
Personalized B2B Catalogs
Provide a positive and personal website experience by showing different catalogs depending on the customer groups. Personalize your catalogs for each specific company or business unit.
Customer specific pricing
Creating a specific pricing plan for each customer would be a boost to customer loyalty to your store.
Customer specific agreements
Cater to the specific needs of every customer. Specific pricing, catalog, budgets, authorization.
One Click Reordering
Any previous order can be reordered with just a single click on a button.
Tailor-made offers
Use the order history and behavior of your customers to automatically and dynamically match your offers.
Analysis & Profiling
Discover patterns in customer behavior and build profiles. Experiment with campaigns and optimize your conversion.
Multiple stores
Control multiple commerce stores from one central admin panel. Cross-border, multi-currency, different regulations, and languages.
Roles, Budget & Permissions
Build rules to ensure that buyers and internal employees only have access to the products that make sense. Set budget caps if needed and approval flows.
ARAS Security; Digital Self-service Portals
Related customer stories
Capriole; B2B portals for all types of customers
