multi-brand strategy by propeller and B2B commerce software

Multi-Brand Strategy

Harness the power of a Headless Platform for your multi-brand strategy.

Talk with an expert

Give your customers the front-end experience that suits them beste

Our Headless architecture makes it easy to roll out multiple sales channels on the front-end while working from the same Commerce platform (back-end).

You can easily choose which front-end platform is best for you and your customers. Whether it is an existing front-end design, a standard template or a webshop designed from scratch.


Headless Commerce: the first platform that makes both marketeers and developers happy

Until recently, developers and marketeers were often at odds when selecting a B2B platform. If you opted for high-end technology on the back end, marketeers often complained about a spartan CMS they had to work with. And the fancy CMS they knew from the B2C market did not work well with the complex back end in the B2B segment.

With Headless Commerce, those two sides are disconnected and linked via an API, allowing B2B customers to have a B2C experience as well. Best-of-breed of both, flexible and stable.

Happy marketeer, happy developers, happy dealer, happy customer.

headless api propeller e-commerce
Customer story

EUROstyles D2C strategy strengthens relationship with B2B partners

Vitalstyle product 2
Vitalstyle product
"In Propeller we found the commerce platform that enables us to shape our D2C and B2B strategy, where we manage all shops with one back-end." Jan Tijdelijk CEO
Read their story

B2B Features

Propeller is pure B2B e-commerce. That means that typical B2B functionalities are built into the core of the platform. PIM, marketing automation, customer intelligence, and CMS for B2B organizations. No plugins or add-ons.

ERP integration

For seamless order processes, real-time accurate data and rich product information Propeller integrates with al mayor ERP systems

Customer specific pricing

Creating a specific pricing plan for each customer would be a boost to customer loyalty to your store.

OCI Roundtrips

An Open Catalog Interface (OCI) allows your customers to search and order products from their ERP.

Customer specific agreements

Cater to the specific needs of every customer. Specific pricing, catalog, budgets, authorization.

Digital self-service portals

Every B2B customer gets his own portal, specific prices, own catalog. For self-service commerce, overviews, FAQ’s, returns.


Manage the translations of all product data in a well-organized manner, via classifications, descriptions and product characteristics, even units.

Multiple stores

Control multiple commerce stores from one central admin panel. Cross-border, multi-currency, different regulations, and languages.

Multi Brand

One back-end linked to multiple “branded” front-ends.

What challenges do you have for us?

© 2024